In his author's note to this book, Rob Bell asks rhetorically, "The Jesus story is the best story ever, isn't it?" Then he " Velvet Elvis is about being caught up in this story so much that you're willing to give everything to it and orient your entire life around it, because you can't imagine anything better." This unconventional book is a call to faith for people who, in the words of the author, "are fascinated with Jesus, but can't do the standard Christian package."